If you’re an Aussie pet parent, you’ve probably heard the buzz about smart pet tags.
They’re popping up everywhere; at dog parks, vet clinics, TikTok, and hanging from the collars of very cute pets who somehow look like they have their life more together than we do.
But what exactly is a smart pet tag?
Why are so many owners ditching old-school engraved metal tags?
And most importantly; does your pet actually need one?
Short answer: yes.
Long answer: this guide.
What Are Smart Pet Tags?
Smart pet tags use a QR code that links to a digital profile. Instead of trying to cram your phone number onto a tiny piece of metal, a finder scans the tag and sees:
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Your phone number(s)
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Your address
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Emergency contacts
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Vet details
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Medical notes
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Photos of your pet
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Any “quirks” (like “scared of storms” or “thinks every tradie is his best friend”)
Traditional tags can only show one thing: a name and (maybe) a barely readable number.
Smart tags let you show everything your pet needs to get home safely.
Why Smart Tags Are Taking Over Australia
Here’s the truth: engraved tags… don’t really work anymore.
- Phones change
- People move
- Engravings get dull
- And if your pet has medical needs? There’s no way to share that.
Smart tags solve all of this:
1. Details Update Instantly
Changed phone number? Moved house?
Just update your pet’s SNIFFY profile... no need to buy a new tag.
2. Faster Reunions
Finders don’t need apps or accounts.
They just scan the QR and boom: everything appears.
3. Way More Info
Instead of “Bella - 0400 000 000”, you can include:
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“Shy with men”
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“Indoor cat”
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“Microchipped but nervous at vets”
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“Allergic to chicken”
4. They Actually Look Good
Let’s be honest… traditional tags are usually:
- ugly
- loud
- scratched
- boring
SNIFFY tags come in terrazzo, nostalgic, floral, food-themed, cartoon, and other playful designs — so your pet gets a cute accessory and extra safety.
The Law?
In NSW (and most states), your dog must wear an ID tag when outside your property.
How SNIFFY Makes It Even Easier
With SNIFFY, setup takes less than 60 seconds:
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Tap your phone to the tag
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Create or log in to your profile
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Add your pet’s details
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Done
Your pet is now safer than 90% of pets at the dog park.
The Bottom Line
Smart pet tags aren’t the future anymore - they’re the standard.
If you want the fastest, easiest, cutest way to help your pet get home, a SNIFFY tag ticks every box.
And if you haven’t picked a design yet… good luck choosing. We made them adorable on purpose.